Sunk Cost

Analysis Paralysis vs Bias for Action vs Let’s Get Real

I’m betting, like me, you have seen or been in a similar situation - playing Stuck by Norah Jones on repeat while staring at a too expensive notepad filled with meaningless doodles because a decision is looming and I don’t feel like I have enough intel.

It’s labeled Analysis Paralysis and is played out in houses, cars, meeting rooms, and in just about any situation where a group wants to make a decision but someone wants to keep researching options beyond the point of good sense. It is not a new phenomenon, having been recognized by Aesop, Shakespeare, and others across the centuries, and by anyone who has ever tried to decide where to have lunch with friends who can’t make up their mind.